Doha — (ARAB NEWSWIRE) — ParagonCorp Wardah, Southeast Asia’s leading beauty brand and Indonesia’s pioneer in halal beauty, brought its values-driven perspective to the global stage at the Jadal Women’s Research Dialogue in Qatar. Organized by the Al Mujadilah Center and Mosque for Women, the forum gathered Muslim academics, researchers, and practitioners to examine contemporary issues shaping Muslim women’s leadership globally.
Wardah’s participation reflects its commitment to advancing women’s leadership and ethical business practices, aligned with its belief, *Wardah Beauty Moves You*, that beauty empowers women to grow, spread kindness, and create positive impact.
ParagonCorp Wardah was represented by Retno Marsudi, Minister of Foreign Affairs of the Republic of Indonesia (2014–2024), and Dr. Sari Chairunnisa, Sp.D.V.E., FINSDV, Deputy CEO and Chief R&D Officer of ParagonCorp. They joined global leaders including Haya Al Ghanim, founder of Oola; Anita Ahmed, CEO of MySDGs Foundation; and Shariah Nelly Francis, CEO of PETRONAS Foundation.
Dr. Sohaira Siddiqui, Executive Director of Al Mujadilah, emphasized the importance of bridging research and lived realities, noting that Jadal was created to foster meaningful exchanges between scholars and practitioners while strengthening Muslim women’s global community development.
During the dialogue, Wardah underscored that faith, values, and women’s leadership are essential in building ethical businesses and sustainable communities. In the beauty industry, halal represents more than certification, it is an ethical framework guiding sourcing, formulation, product claims, and the entire value chain. Today, halal is recognized globally as a standard of quality, safety, and responsibility.
As a pioneer in halal beauty, Wardah implements its Ethical Business Ecosystem as a Living Value, embedding halal principles across innovation, operations, and social contributions. This includes high-quality ingredient selection, cruelty-free supply chains, advanced quality-control technology, transparent business practices, and commitments to circular economy and community empowerment.
“Halal is an ethical principle that shapes the way we work. It’s not just business; it is stewardship and responsibility,” said Dr. Sari Chairunnisa.
On leadership, Retno Marsudi highlighted the importance of purpose-driven leadership. “A leader needs a moral compass to navigate decisions, especially amid global uncertainty. Integrity and values must guide leadership to ensure commitment to the public interest, including vulnerable groups,” she said.
Wardah also shared insights from a qualitative study on Indonesian Muslim women, exploring aspirations around beauty, modernity, and faith. The research reveals that beauty is seen as a journey of becoming better, expressed through independence, productivity, courage, and meaningful societal contribution. For many, beauty extends beyond appearance to integrity and moral responsibility.
Amid rapid social change, the findings affirm that Muslim women can embrace modernity while staying grounded in values and faith.
“We believe beauty is most meaningful when it inspires women to grow and create positive impact. Through Jadal, we aim to strengthen Muslim women’s voices in driving continuous positive change globally,” Dr. Sari added.
Through its participation, Wardah reinforces that beauty is not only meant to be seen, but lived, through purpose, responsibility, and meaningful contribution.
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For media correspondence and further information, please contact:
Noviana B. Rasyid
Media Relations for ParagonCorp
Phone : +62 851 8307 5849
Email: noviana@vero-asean.com
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