The move signals a new era for the Jumeirah brand, unveiling a new logo and plans to double its portfolio by 2030…
Dubai-born Jumeirah has been welcoming guests to enjoy its Arabian-inspired hospitality for 25 years. But looking ahead, the Dubai-born hospitality brand is entering a new era, unveiling a renewed brand identity this week with a dazzling projection on the Burj Al Arab.
Using the unmistakable facade of the sail-shaped hotel as a show-stopping backdrop, Jumeirah reflected on its story so far – with projections of growth from the rolling desert, to where the brand is today –…
